DIFF Eyewear has chosen to set their sights high, as they partake in a partnership with the program Eyes on Africa. It is all about bringing humanity together, and in such a consumerist world, DIFF Eyewear is privileged enough to have the funds to devote their time and donate goods to Eyes on Africa. There are promoted ways for anyone to get involved through the reach DIFF has, and since they are on such a high platform with such a renowned name, it is evident that they are making their mark on Africa. The sunglasses Americans purchase become funds to give to Africans who are in dire need of glasses for proper vision, not just accessorizing. Through providing proper resources, this allows the children in schools and people who are trying to gain knowledge and better themselves a real chance. Without seeing properly it is difficult to do daily tasks, let alone retain new information. Seeing properly also boosts morale, people become excited and happy to put in the energy and work needed to complete tasks because they are given the tools to unlock their own potential. DIFF is donating their efforts to a purpose bigger than any retail effort, it is about being human and helping each other where we can. Eyes on Africa could not say enough about how DIFF are true partners, they do not just drop off glasses and go, they help with any and every process necessary to help these people in need. It is not just a marketing effort to DIFF, they wholeheartedly give their all to this cause, and it is refreshing to see that on both ends of the partnership there is respect, loyalty, and love to one another. There is something to be said about using fashion to brighten someone’s day, but oftentimes we forget that some people are struggling without even the bare necessities. DIFF did not forget. They responded.