The Screencast Tutorial Video is intended to give fashion lovers the inside scoop to the new website features of Quay Australia. The company, founded in Australia, is one of the companies that are spearheading the sunglasses trends for the current trendsetting generation. Quay’s flare of drama in their designs are what reel the consumers in , and their advanced technology heightens the online shopping experience. My only source that I used from the video other than myself is https://www.quayaustralia.com/ to exhibit how their website operates! I expect people to find my site by reading my blog and seeing the post, as well as searching “Sunnies with Soph” and being lead to the YouTube video through a Google search! It is a brand and site that should attract the same crowd as my blog readers and anybody who is interested in the fashion world. People find tutorial videos on YouTube worth watching because technology is fast and convenient. In Wolf’s article DIY Videos on YouTube, a source states “YouTube’s great because you can watch stuff actually being done. I’ve got a couple of home improvement books, but I’ve never even cracked them open because it’s so much easier to just search for what I want electronically” (6). People want to be shown what they can do with personality incorporated. This is why Screencast is such an effective tool to utilize when speaking to an audience. People evaluate videos through how easy the producer makes the tutorial and how much flare is added to it! For people who are aspiring to work in the fashion industry or have specified interest in eyewear, the video, Quay’s site, and Sunnies with Soph are here to help!