DIFF Eyewear has chosen to set their sights high, as they partake in a partnership with the program Eyes on Africa. It is all about bringing humanity together, and in such a consumerist world, DIFF Eyewear is privileged enough to have the funds to devote their time and donate goods to Eyes on Africa. There are promoted ways for anyone to get involved through the reach DIFF has, and since they are on such a high platform with such a renowned name, it is evident that they are making their mark on Africa. The sunglasses Americans purchase become funds to give to Africans who are in dire need of glasses for proper vision, not just accessorizing. Through providing proper resources, this allows the children in schools and people who are trying to gain knowledge and better themselves a real chance. Without seeing properly it is difficult to do daily tasks, let alone retain new information. Seeing properly also boosts morale, people become excited and happy to put in the energy and work needed to complete tasks because they are given the tools to unlock their own potential. DIFF is donating their efforts to a purpose bigger than any retail effort, it is about being human and helping each other where we can. Eyes on Africa could not say enough about how DIFF are true partners, they do not just drop off glasses and go, they help with any and every process necessary to help these people in need. It is not just a marketing effort to DIFF, they wholeheartedly give their all to this cause, and it is refreshing to see that on both ends of the partnership there is respect, loyalty, and love to one another. There is something to be said about using fashion to brighten someone’s day, but oftentimes we forget that some people are struggling without even the bare necessities. DIFF did not forget. They responded.

The Screencast Tutorial Video is intended to give fashion lovers the inside scoop to the new website features of Quay Australia. The company, founded in Australia, is one of the companies that are spearheading the sunglasses trends for the current trendsetting generation. Quay’s flare of drama in their designs are what reel the consumers in , and their advanced technology heightens the online shopping experience. My only source that I used from the video other than myself is https://www.quayaustralia.com/ to exhibit how their website operates! I expect people to find my site by reading my blog and seeing the post, as well as searching “Sunnies with Soph” and being lead to the YouTube video through a Google search! It is a brand and site that should attract the same crowd as my blog readers and anybody who is interested in the fashion world. People find tutorial videos on YouTube worth watching because technology is fast and convenient. In Wolf’s article DIY Videos on YouTube, a source states “YouTube’s great because you can watch stuff actually being done. I’ve got a couple of home improvement books, but I’ve never even cracked them open because it’s so much easier to just search for what I want electronically” (6). People want to be shown what they can do with personality incorporated. This is why Screencast is such an effective tool to utilize when speaking to an audience. People evaluate videos through how easy the producer makes the tutorial and how much flare is added to it! For people who are aspiring to work in the fashion industry or have specified interest in eyewear, the video, Quay’s site, and Sunnies with Soph are here to help!